Founded in 1932 by August Horch, Audi was once part of the Auto Union group, but is now Volkswagen’s mainstream luxury brand.

What does Audi mean?

Founder August Horch was barred from using his own for the company. Inspired by his son, he chose Audi, which is singular imperative form of audiere or to listen in Latin. This in turn is a play on the horch, which is hark or hear in German.


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