The Subaru brand was applied to Fuji Heavy Industries (FHI) first car, the 1500 or P-1, in 1954. Since then, Subaru has increasingly been the best known part of FHI, which also made planes in the past and defence, aerospace and transportation equipment today.

In the past, Subaru was regarded a homely brand, best suited to farm or country life. This changed in the late 80s and early 90s when the company’s widescale adoption of all-wheel drive and participation in the World Rally Championship lead to a cult performance following.

Since that point, most of its internationally sold vehicles have featured a boxer engine and all-wheel drive.


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