Using the US military’s World War II Jeep or General Purpose vehicle as inspiration, Rover launched the rugged, basic, go-anywhere Land Rover four-wheel drive in 1948.
In 1978 Land Rover became a brand of its own, rather than a model within the Rover range.
When BMW decided to divest itself of all its British offerings, except for Mini, it sold Rover and MG to the Phoenix Group. Land Rover was separated from its mother brand and sold to Ford, who decided to pair it with Jaguar.
News, Reviews, Features
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