Land Rover

Using the US military’s World War II Jeep or General Purpose vehicle as inspiration, Rover launched the rugged, basic, go-anywhere Land Rover four-wheel drive in 1948.

In 1978 Land Rover became a brand of its own, rather than a model within the Rover range.

As with Rover, Land Rover has been part of Leyland Motors (1967), British Motor Holdings (1968), British Aerospace and then BMW.

When BMW decided to divest itself of all its British offerings, except for Mini, it sold Rover and MG to the Phoenix Group. Land Rover was separated from its mother brand and sold to Ford, who decided to pair it with Jaguar.

During the financial crisis, Ford sold its premium automotive brands, with Jaguar and Land Rover going to the Indian Tata group.


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