Lancia was established as Lancia & C. by Vincenzo Lancia in 1906 in Turin. The company was acquired by Fiat in 1969.
The company had a reputation for beautiful cars named after letters of the Greek alphabet. It also established a strong reputation in rallying, with the Lancia Delta Integrale one of the brand’s high points.
Since then, though, the marque has fallen on hard times. Most of its sales are now take place only in Italy and much of its range consists of rebranded models from Chrysler.