The car brand we now know as SsangYong started life in 1954 as a Ha Dong-hawn Motor Workship. In 1963, it merged with Dongbang Motor Company. The SsangYong chaebol or conglomerate bought the company out in 1977 and changed its name to reflect that of its new parent company.
During the East Asian financial crisis of 1997, the SsangYong chaebol was split up, with the motor company sold to Daewoo. Facing its own unmanageable debt burden, Daewoo was forced to sell off SsangYong in 2000.
In 2004, SAIC (Shanghai Automotive Industry Corporation) bought out SsangYong. It’s new owners bailed out in 2009 when SsangYong was forced into receivership.
Mahindra & Mahindra, SsangYong’s current owners, acquired the company in 2011.
SsangYong’s most popular and well known models are its SUVs. For a time the company had a supply agreement with Mercedes-Benz, and used the German company’s engines in its vehicles.
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