Lincoln was founded by the father and son duo, Henry and Wilfred Leland in 1917. Henry was once manager of GM’s Cadillac division.

Going into bankruptcy in 1922, the company was purchased by Ford, who allowed it flourish into a successful competitor to Cadillac.

In 1940, the Continental, the company’s most famous nameplate, was born as a stylish luxury car commissioned by Edsel Ford, so that he would have a fashionably European car to drive around on his holidays.

Lincoln was merged with Mercury to create Ford’s upscale Lincoln-Mercury motoring division. Lincoln reached its heyday in the late 1960s and early 1970s before fuel prices escalated, and American motor companies were caught flat footed.

From 1998 to 2002, Lincoln and Mercury were part of Ford’s Premier Automotive Group (PAG), which also included Aston Martin, Jaguar, Land Rover, Range Rover and Volvo.


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