Jeep traces its origins back to 1941 when Willys Overland began producing the hardy MB open-top vehicle for the US military for use in World War II.

After the war, a civilian version (the CJ or Civilian Jeep) was produced and whose closest descendant today is the Jeep Wrangler.

The brand has been through a litany of owners: Willys was sold to Kaiser in 1953; AMC (American Motors Corporation) bought the Jeep brand in 1970 form Kaiser; AMC was itself bought out by Chrysler in 1987; Chrysler became part of Daimler-Benz in 1998 before becoming independent again in 2007; and finally Chrysler became an arm of Fiat in 2009 after the former’s bankruptcy.

What's the origin of the Jeep name?

The most commonly accepted narrative is that Jeep is a slurred pronunciation of GP, a common nickname for the car in the military that stands for General Purpose (vehicle).


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