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Ford says Lynk & Co sounds too similar to Lincoln, will contest name

Ford is going to court with Geely over its new Lynk & Co car brand because its name sounds too similar to Ford’s Lincoln marque.

A Lincoln spokesperson told Automotive News: “The Lincoln brand has a rich 100-year history and we intend to protect its reputation. Lynk & Co is infringing on the Lincoln … trademark and we are taking legal actions to prevent them from using their infringing mark. Their name as it stands will confuse customers.”

Ford has until November 15, 2017 to file an objection with the US Patent and Trademark Office.

The Lynk & Co brand was launched last year, and has unveiled its 01 SUV and 03 sedan. Both are built on a new platform developed by Volvo. Lynk & Co is owned by Geely and its subsidiary Volvo.

Source: Automotive News