Lincoln is trying to woo the rich with a new print ad campaign shot by photographer to the stars, Annie Leibovitz, and a different take on the luxury sedan.
The print ads began appearing with tagline “That’s Continental,” but without any credits, on high-end publications and social media on October 10, 2016.
The photos are different from regular print campaigns shot by automotive photographers. Leibovitz shot the new Continental in and around New York City with a set of non-professional models. The theme for the photos is a roadtrip or a journey.