Hyundai’s luxury brand Genesis is coming to Europe to take on the Germans, and it will have a long, hard battle ahead of it.
Genesis will launch with the G80 saloon and the GV80 SUV, and this will be followed shortly afterwards with the G70 and GV70. The Electrified G80 EV will also join the range.
The company is also planning an EV based on the e-GMP dedicated EV platform that’s under the Hyundai Ioniq 5 an Kia EV6.
There will be dealers in London (UK), Switzerland (Zurich), and Munich (Germany). The company will also sell vehicles online.
A five year servicing plan with no hidden charges, and pickup and delivery of vehicles will also be included.