The new flagship Cadillac CT6 has been revealed in a 60-second ad, bearing the tagline “Dare Greatly”, that was shown during the Oscars.
The advertisement, which features people who dared to do great things, including Jason Wu, Anne Wojcicki, Njeri Rionge, Richard Linklater, and Steve Wozniak, features the CT6 briefly towards the end. The CT6’s front-end design, side profile, and part of its tail-lights are quite clearly seen during its brief cameo.
Cadillac’s new BMW 7-Series/Mercedes-Benz S-Class/Audi A8/Lexus LS/Jaguar XJ fighter will debut just prior to the New York Auto Show at the beginning of April.
The CT6 will also be the first car to sport the Cadillac’s new naming scheme.
You can watch the entire ad, along with its fantastic Edith Piaf soundtrack, below.