Volkswagen R & R-Line branding updated, coming first to Atlas Cross Sport

Volkswagen has just updated its corporate and brand logo, and now it’s done the same to its high performance R brand and R-Line dress up kits.


The new R logo has a more fluid and flowing design, and looks kinda like the curves of a race track. Sadly it doesn’t have the stylized racing flag from the original Mark IV Golf R32’s badges.

A similar R-Line badge will also be used for sportier looking (but not faster) models.

The new R badging will make its debut on the Atlas Cross Sport, which is a shorter version of the Atlas with just two rows of seats for five people.



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Joshua Thompson

Joshua Thompson

News editor — Joshua deals with numbers for a living, but cars are his lifelong passion. He loves all, from his dream Stingray through to his first car, a Mercury Tracer.


Volkswagen R & R-Line branding updated, coming first to Atlas Cross Sport