New Volvos will have model names, not just letters and numbers

Starting with replacement for the XC90 (as previewed by the Concept Recharge), new Volvo models will be given emotive names.

The automaker’s current logical system of starting model names with S for sedan/saloon, V for wagon, XC for SUV, and C for hatch or coupe is being discarded.

Hakan Samuelsson, Volvo Cars CEO, told Autocar because the company was using a new EV first platform and heading towards being all EV by 2030, it would mark the new era by ditching the “engineering type of name” and replacing it with “a name as you give a newborn child a name”.

Source: Autocar