Mopar etymology: What does its name mean, letters stand for?

Mopar is Fiat Chrysler’s North American umbrella organisation for parts, servicing and after market mods, but what does its name mean?

Credit: photo by Auto Imagery, Inc.

According to Chrysler, Mopar’s name derives from Motor and Parts.

The Chrysler Group began using the term in 1920s and it was incorporated as a proper brand in 1937. Among enthusiasts, Mopar is a generic term used to describe any vehicle from the Chrysler Group, including those of the Chrysler, Dodge, Plymouth, DeSoto, Ram, Eagle and Jeep brands.