Lexus wants to grow European sales to 100,000 per year by 2020

Pascal Ruch, Lexus Europe’s new boss, is keen to grow the luxury brand’s sales on the Continent from 75,000 to 100,000 per year.

Credit: David Dewhurst Photography

2019 Lexus ES350 F-Sport - front, blue

Ruch told Autocar the brand now has a complete range of cars, and a consistent design, and these qualities will help Lexus broaden its appeal and gain sales.

He also said growth won’t come at the expense of the company’s traditional values of service, reliability and quality.

He made no apologies for the brand’s controversial styling or its spindle grille, which debuted in 2012.

“What we did was different and necessarily so. We arrived in 1989 as a disruptor brand. We laid foundations in quality and we have now taken that facet and applied it to something different,” Ruch said.

Source: Autocar




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Joshua Thompson

Joshua Thompson

News editor — Joshua deals with numbers for a living, but cars are his lifelong passion. He loves all, from his dream Stingray through to his first car, a Mercury Tracer.


Lexus wants to grow European sales to 100,000 per year by 2020