Kia Seltos etymology: What does its name mean?

The Kia Seltos is a new crossover that will be put into the large gap between the Soul and Sportage, but where does its name come from?

According to Kia, the new crossover is named after Celtos (commonly spelt Celtus), a son of the Greek hero Heracles, who know better as the Roman hero Hercules.

Kia says it changes the C to an S because that letter “implies speed and sportiness”. Presumably it also fits in better with the two crossovers surrounding it, the Soul and Sportage.

It was probably easier to trademark too.