Hyundai will open its first dedicated dealership for Genesis, its new luxury brand, by the end of the year. The store will be located in Seoul.
The store will be located inside the Starfield Hanam mall, which will open later this year and is due to be South Korea’s largest.
According to Electronics Times, Hyundai will have 10 dedicated Genesis dealerships open throughout South Korea by the end of 2017.
Hyundai announced at the end of 2015 that it will create a new luxury brand, Genesis, to take on BMW, Audi, Mercedes-Benz, Lexus, Jaguar, Infiniti and so forth.
The brand got its first new model, the G90 or EQ900 in South Korea, earlier this year. The G90 will replace the Hyundai Equus. It will be joined soon by the G80, an updated version of the second generation Hyundai Genesis.