Honda Civic Type R ad is two simultaneous shades of awesome

Honda has launched a YouTube video ad campaign for its upcoming Civic Type R hot hatch, and by telling two stories simultaneously it is two shades of brilliant.

While this is far from the first ad or story is feature two overlapping story arcs, it is probably the first interactive ad that lets users flick seamlessly between the two of them.

Naturally both stories revolve around a Honda Civic &mash; one a pedestrian Euro Civic hatch, the other is the upcoming turbocharged Civic Type R.

Check out Honda’s amazing Other Side interactive video here.