Daihatsu

Daihatsu Sigra etymology: What does its name mean?

The new Daihatsu Sigra is a small people mover for Indonesia based on the Ayla hatchback, but what does the new Datsun Go+ competitor’s name mean?


Although we don’t have official confirmation from Daihatsu, according to Google Translate Sigra is Icelandic for “to defeat” or “to conquer”.

Now that might sound a little combative, but the Sigra is being pitched into battle in Indonesia against the Datsun Go+ mini-people mover, and would clearly love to defeat or conquer the upstart new/old brand that’s trying to eat into Daihatsu’s biggest market.