Toyota updates Swagger Wagon campaign for revised Sienna minivan

Last month Toyota updated its Sienna minivan with a reworked interior and some exterior fiddles. To market the revised XL30 Sienna has reworked its funny and successful “Swagger Wagon” campaign.

The new video and, we presume TV spots, work on the same pretext, but this time with the addition of one Busta Rhymes. It’s not bad, but like so many sequels, the new video lacks the originality and impact of the first Swagger Wagon music clip.

The latest version

The original