Skoda

Skoda: Decision on US market by 2017, names trademarked already

Skoda will decide whether it will enter the US market by around this time next year, although the CEO is giving no indications as to which way the decision will go.


Bernhard Maier, CEO of Skoda, told Handelsblatt, “During the next year, we want to have the question of North America decided for us.”

When we talk about our plans until 2025, then you cannot leave out one of the most important car markets in the world. Therefore, we examine under what conditions and with what cars the entrance to the U.S. market would be possible.”

The company has already trademarked the names Superb, Octavia, Yeti, and H-Tec.

Currently Skoda is available in 102. This will grow slightly with Iran, Singapore, and South Korea set to the join the list within the next year.

There are six model lines in the Skoda family at present: Citigo (mini hatch), Fabia (city hatch and wagon), Rapid (sedan and hatchback), Octavia (above, small sedan and wagon), Superb (below, family sedan and wagon) and Yeti (small SUV).

This will be joined by the end of the year by the Kodiaq 7-seat SUV.

Source: Handelsblatt via Ward’s Auto


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