Rolls-Royce Cullinan demand exceeds supply, drawing a younger crowd

Demand for the first ever Rolls-Royce SUV, the Cullinan, is exceeding production, with the wait list stretching into the middle of the year.

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The company has added 200 people to its factory in Goodwood, England to boost production.

“We are running on 100% of production capacity, increasing the production capacity throughout the weeks and months, but still not being able to catch up to demand,” Martin Fritsches, CEO of Rolls-Royce Motor Cars Americas told Automotive News.

He says half of Cullnan buyers are new to the brand. And the Cullinan is attracting more young and female buyers to the brand.

Source: Automotive News