Maserati has been made Fiat Chrysler’s electrification brand, but it will not abandon internal combustion engines for electric drive.
“This is a brand that needs combustion engines. It needs that raw emotion,” Al Gardner, head of Maserati North America, told Motor Trend.
Maserati sales were down 41% during the Q1 of 2019, and it also had a 28% decline in 2018.
As part of FCA’s latest plan, the entire Maserati range will be renewed by 2022, and every model will have at least one hybrid, plug-in hybrid or fully electric variant.
The first part of the brand’s revival will be a new sports coupe, which will debut at the 2020 Geneva motor show in March, and this will be followed by a crossover smaller than the Levante.
Source: Motor Trend