Aston Martin Lagonda Taraf etymology: What does its name mean?

The Aston Martin Lagonda Taraf is a hyper luxury sedan styled after the angular 1976 Aston Martin Lagonda, but what does its name mean?


According to Aston Martin, Taraf means “ultimate luxury” in Arabic. From what we can gather (thanks to Google Translate) ترف (taraf) in Arabic can mean luxury, opulence, affluence and richness.

Nonetheless, the limited edition Taraf was initially developed for oil rich Gulf States, but it is now available to buyers in Europe and China too.

The Lagonda Taraf revives the Lagonda brand, and is based on the VH architecture — essentially it’s a stretched, restyled, and maxed out Aston Martin Rapide.



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Derek Fung

Derek Fung

Editor-at-large — Derek has a lifelong love for all things automotive, from the dullest Camry to record shattering Bugattis. Prior to starting up Between the Axles he was a reviewer for CNET Australia and the founding editor of its Car Technology channel. [Read more]


Aston Martin Lagonda Taraf etymology: What does its name mean?