Kia Optima: Fourth generation sedan front-end revealed

The front-end of the fourth generation Kia Optima sedan has been revealed ahead of its full launch next week at the New York Auto Show.

The car seen here is a SX trim model, which if the current range is any guide will sit right in the middle of the range.

Kia promises that the new Optima will be available with a number drivetrain and engine options, as well as more space and technology than before.