Datsun brand could be axed as part of Nissan’s recovery plan

The Datsun brand, which sells low cost vehicles in developing markets, could be axed as part of plans to revive the ailing automaker.

Phased out in the 1980s, the Datsun name was revived in 2014 to sell cheap vehicles in Indonesia, Russia, South Africa and India. While initially successful, the brand is taking sales away from Nissan.

Plans are currently being drawn up by the new management team which will accompany new CEO Makoto Uchida, who will take over from January 2020.

The company will cut other unprofitable models, reduce capacity where needed, and stop selling vehicles at a steep discount to fleets and rental car companies.

Source: Reuters