Chevrolet Cruze: US production ends despite Hail Mary offer

A local entrepeneur’s last minute offer has failed to stop the axe falling on US production of the Chevrolet Cruze, with the last car produced on March 8.

Credit: Roger Mastroianni

With the final US made Cruze, the Lordstown, Ohio, factory is being “unallocated” and effectively closed down. Some workers will be moved to other GM factories.

The last minute offer came from Bernie Moreno, a Cleveland based car dealer selling Lotus, Rolls Royce, Mercedes-Benz, Buick and GMC vehicles.

Moreno wanted to start up his own ride sharing service, and offered to buy 150,000 to 180,000 Cruzes on the condition they were made in Lordstown.

Both sides have not commented on the record about the offer, but it’s understood the profit margin on these vehicles was slim and not worth GM keeping the factory open for.

Source: Detroit Free Press