Kiichiro Toyoda started a car making division at his father’s Toyoda Automatic Loom Works. Series production of the AA began in 1936.
The automaking portion was renamed Toyota in 1937. Over the years, the company perfected and refined production line techniques. Just in time production, lean manufacturing and the kaizen system of continuous improvement suggested from the shop floor have all become central parts of the Toyota Way, which has been emulated by most major manufacturers.
Who is Toyota named after?
Toyota is named after the founding Toyoda (トヨダ) family. The branding used for the company's cars was changed to Toyota (トヨタ) in 1937 in order to simplify badging and reduce the number of writing strokes to the lucky number eight. Replacing a D with a T made for a clearer sound, and also took away any connotations related to farming, as Toyoda can be translated as "fertile rice field".
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