The Subaru brand was applied to Fuji Heavy Industries (FHI) first car, the 1500 or P-1, in 1954. Since then, Subaru has increasingly been the best known part of FHI, which also made planes in the past and defence, aerospace and transportation equipment today.
In the past, Subaru was regarded a homely brand, best suited to farm or country life. This changed in the late 80s and early 90s when the company’s widescale adoption of all-wheel drive and participation in the World Rally Championship lead to a cult performance following.
Since that point, most of its internationally sold vehicles have featured a boxer engine and all-wheel drive.
What is the meaning of the name Subaru?
Subaru is the Japanese name for the Pleiades star cluster, also known as M45 or the Seven Sisters. In Japanese tradition one of the stars is said to be invisible, hence the six star logo that Subaru uses.
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