A startup-style car company formed in 2007 by Chery and Israel Corporation to attack both the Chinese domestic market, as well as wealthier and more developed export markets. Although headquartered in China, much of its design and engineering work is carried out in its Munich, Germany, and Graz, Austria outposts.
What does Qoros mean?
Qoros is a newly created word, but the Q is meant to imply quality. The name is pronounced like chorus, which is meant to signify many people coming together to create something new.