Land Rover developing self driving technology to go offroad

As part of Project Cortex, Land Rover is developing self driving technology to handle offroad driving in conjunction with the University of Birmingham and Myrtle AI.


Project Cortex is partially funded by Innovate UK’s Connected and Autonomous Vehicle Funding program.

Land Rover’s self-driving offroader will use a “5D” technique using acoustic, video, radar, and LIDAR to detect and sense its environment. Machine learning will steer the car, and learn what it needs to do.

Jaguar Land Rover says this “project forms part of the company’s vision to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.”

“Self-driving is an inevitability for the automotive industry and ensuring that our autonomous offering is the most enjoyable, capable and safe is what drives us to explore the boundaries of innovation,” Chris Holmes, research manager for Connected and Autonomous Vehicles at Jaguar Land Rover, said in a statement.

“[Project Cortex] gives us the opportunity to work with some fantastic partners whose expertise will help us realise this vision in the near future.”




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autonomous carland roveroffroadproject cortexself driving
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Joshua Thompson

Joshua Thompson

News editor — Joshua deals with numbers for a living, but cars are his lifelong passion. He loves all, from his dream Stingray through to his first car, a Mercury Tracer.


Land Rover developing self driving technology to go offroad