Chevrolet was founded in late 1911 by Swiss-American race car driver Louis Chevrolet and the deposed boss of General Motors, William Durant. Within seven years, Durant would take control of GM via a reverse merger with Chevy.
Durant’s successor at GM designated Chevrolet as its mainstream brand after declaring that the company would make a “a car for every purse and purpose”.
Today Chevrolet is GM’s volume brand in the Americas, many parts of Asia and Russia. In 2005 the marque made a big push into Europe by taking over Daewoo’s presence there. GM hoped to shift Opel/Vauxhall upmarket, but thanks to various factors, including bankruptcy, economic recession and too little separation between the brands, the move foundered and Chevrolet will quit the continent by 2016.
Who is Chevrolet named after?
The bow tie brand is named after Louis Chevrolet, a Swiss-American race car driver, who co-founded the company with former GM boss, William Durant.
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