Chevrolet was founded in late 1911 by Swiss-American race car driver Louis Chevrolet and the deposed boss of General Motors, William Durant. Within seven years, Durant would take control of GM via a reverse merger with Chevy.
Durant’s successor at GM designated Chevrolet as its mainstream brand after declaring that the company would make a “a car for every purse and purpose”.
Today Chevrolet is GM’s volume brand in the Americas, many parts of Asia and Russia. In 2005 the marque made a big push into Europe by taking over Daewoo’s presence there. GM hoped to shift Opel/Vauxhall upmarket, but thanks to various factors, including bankruptcy, economic recession and too little separation between the brands, the move foundered and Chevrolet will quit the continent by 2016.
Who is Chevrolet named after?
The bow tie brand is named after Louis Chevrolet, a Swiss-American race car driver, who co-founded the company with former GM boss, William Durant.
News, Reviews, Features (Page 1)
- 2018 Chevrolet Camaro ZL1 1LE: An even faster pony tries to steady sales
- Chevrolet offers unlimited 4G LTE internet for $20 per month
- 2018 Chevrolet Equinox vs 2018 GMC Terrain: Side by side comparison
- 2018 Chevrolet Traverse vs 2017 GMC Acadia: Side by side comparison
- 2017 Chevrolet Bolt is North American Car of the Year ahead of G90, S90
- 2017 Ford F-150 Raptor heading to China, Chevrolet Silverado coming too
- 2017 Chevrolet Colorado ZR2: A mid-size off-road performance truck
- 2017 Buick Velite will be a China-only version of the Chevrolet Volt
- 2016’s 10 least reliable cars in the US: All are American, except for a Fiat
- 2016’s 10 most reliable cars includes 3 Lexus, 2 Toyota models